There weren't many options for names that seemed good and most would inevitably draw from an extant history so I made one up.
ArHaLon doesn't mean anything (it's a nonce word), but it almost sounds like it's a long forgotten word or place.
J.R.R. Tolkien never created this word, but he had a propensity to create words of ambiguous origin that gave the same feeling.
If anything Tolkien was one of the best examples in (relatively)
modern times of creating words to fit a purpose instead of just building on prior work
that was itself created who knows how many centuries ago.
This could have been a lost word. Tolkien wrote words that even had similarity phonetically to ArHaLon.
Also, to Americans many of these sounds and names of places have seeped into our collective
consciousness.
It's designed to be very close to a lot of different words and places.
For example Avalon, Aragon as places. There is also a modern spanish word, farallón, which also bears some similarity. Ar in one language means honor or glory. Ha
can mean things like the conjunction "and" or an archaic alternative spelling of the English pronoun he.
Lon could mean lion, elk, blackbird, etcetera.
Also, ArHaLon is not run by a wizard.

There are three styles of the logo. The high fidelity version, the simplified black and white version and the simplified metallic version.
Update: These lessons about etymology are not entirely meaningless even if ArHaLon doesn't mean a thing. Expect this material to appear at some point on the lightray project page.